Earning money with a blog these days is no longer an easy thing. The industry is totally saturated by the number of bloggers which is increasing day by day. Fortunately for us, a new method has emerged in recent years, AdSense Arbitrage. In this article, we are going to see AdSense Arbitrage and how to make money using this method, especially for beginners.
What is AdSense?
It is important to know what AdSense is before talking about AdSense Arbitrage. AdSense is indeed a Google advertising program allowing web publishers and Youtubers to display ads on their websites, blogs, or YouTube videos. And in return, they earn some of the money paid for the ads.
How does it work? Well, advertisers show their ads on a site or on a YouTube video. Then, when a visitor clicks on the ad, the publisher or Youtuber receives a certain portion of the advertiser’s money. Google AdSense, therefore, plays the role of intermediary between advertisers and web publishers, and Youtubers. Each time there is a click on an ad, Google takes part of it as a commission and pays the rest of the money to the site publisher or Youtuber.
However, Google only accepts publishers with sufficient website traffic and a certain number of subscribers and watch hours for YouTubers. And that’s where AdSense Traffic Arbitrage comes in to save small, low-traffic websites.
What is AdSense Arbitrage?
AdSense arbitrage is the practice of exploiting discrepancies between the cost of advertisements displayed by Google and the cost of advertisements displayed by other websites.
Ads displayed by Google on one site generally cost more than ads displayed by other websites. And it should also be noted that Google collects a commission from advertisers each time an advertisement is clicked.
Arbitrage thus consists of exploiting the difference in costs on Google advertisements and other websites. This activity, therefore, results in profit, as the arbitrageur is able to make a greater profit than the traditional method.
How does AdSense Arbitrage work?
AdSense arbitration is a process in which web publishers buy traffic at a lower cost from a site to redirect it to their website. This in order to have more traffic and thus increase the number of impressions and clicks on AdSense advertisements.
So here’s how it works:
- A web editor creates a site and writes articles, often articles on viral topics. That is, the themes that actually attract a lot of attention from current audiences;
- Then, the website publisher invests a certain amount of money to buy traffic for his website or blog;
- Once he has enough traffic on his site after one or two weeks or even more, he submits his website for AdSense approval ;
- After AdSense approval, the publisher then places AdSense ads on the same website;
- Finally, the publisher turns traffic into paid clicks by enticing visitors to click on these ads and make money in return.
Is AdSense Arbitration Legal?
You will need to be very careful when engaging in AdSense arbitrage. Normally, AdSense arbitration is legal, but if you violate the AdSense program terms of service, it becomes illegal. Otherwise, AdSense arbitration is considered legal by the AdSense program.
Indeed, in the monetization conditions of the AdSense program, they clearly state that this is legal. So here is an excerpt:
What are the benefits of AdSense Arbitrage?
AdSense arbitrage has several advantages for your website or blog. Here are some of those benefits:
- First of all, it can be a quick and easy way to earn extra money with your site.
- Second, it can be a way to get traffic to your website that you might not otherwise be able to get.
- Finally, it can be a way to increase your website traffic and revenue over time.
It should also be noted that visitors who arrive on your site via AdSense arbitration can become potential customers. Especially if you sell products or services on your site.
However, AdSense arbitrage also has drawbacks. For example, you can get banned from the AdSense program if you don’t manage your traffic sources well. And above all, if AdSense detects invalid clicks on the ads on your site, they can limit the ads on your site.
How to make money with AdSense arbitrage?
Paid traffic is redirected to your website or blog, thus converted into increased ad impressions, and click-through rates (CTR). Ultimately, you will be incurring revenue generated through the advertising network.
To earn more money from AdSense arbitrage, certain parameters must be taken into account:
- Cost per click (CPC) : When it comes to AdSense arbitrage, measure your investment in terms of cost per click (CPC). For example, if AdSense pays an average of $1 for a click on an ad from France or Canada, you just need to make sure you pay less for traffic arbitrage. For example, for €0.01 per click of purchased traffic, you will have at least 3/10 visitors who will click on an advertisement. For 10 visitors, you, therefore, pay 0.1 € and you earn at least 3 € for the clicks without counting the impressions. It’s up to you to do the math and consider targeting countries that have a high CPC for your site.
- RPM: You don’t just have to look at CPC. But also the page revenue per thousand impressions (RPM). Especially with traffic arbitrage, this can give a better understanding of how much money you’re actually going to make. The AdSense RPM will depend on the CPC.
Websites for AdSense Arbitrage
Nowadays, there are several sites that offer the AdSense arbitration service. But you need to be careful using these sites because some use bots (robots) to send traffic to your site. Which is illegal under the terms of the AdSense program.
This is because normally there are two ways for websites to get visitors, organic traffic and paid traffic. But organic traffic takes time and a lot of content on the site. On the other hand, for paid traffic, you just pay money and you have traffic that you want to have.
So here are two sites for AdSense arbitrage paid traffic:
- Facebook Business: This is one of the best choices when it comes to buying quality traffic for your website or blog. The cliques coming from Facebook are 100% human, I can say so. The advantage of Facebook Ads is that you can target people by region, age, preferences, etc. You must therefore ensure that your website is responsive to receive traffic from smartphones. Because the majority of Facebook users use the mobile application.
- Taboola: it is an online advertising platform that provides widgets for web publishers to display advertisements. Taboola can therefore help you take advantage of AdSense arbitrage. Much like Facebook, Taboola allows publishers to deploy their content to a targeted market.
There are several other platforms offering the same services. So take your time to understand how they work before you start.
Some best practices for successful AdSense Arbitrage
To succeed in your AdSense arbitrage and make lots of money in a short time, here are some tips:
- Viral content: By creating viral content, you will increase clicks to your site and clicks on advertisements.
- Quality Content: You need to make sure you write quality content to keep visitors coming back to your site naturally. Besides, without quality content, your application to AdSense may therefore be rejected. You can read my article on AdSense approval to learn more.
- Have a good homepage: You must create an attractive homepage, so the visitor will want to stay on the site for a long time. A good landing page will be conversion friendly.
- Fewer AdSense advertisements: Do not saturate the whole site with advertisements, thus limiting the number of advertisements per page. Google recommends a rule of three ads per page. If you want more, 3-5 ads per page is more than enough to earn more.
- Monitor your sources of paid traffic: As I mentioned above, traffic from bots is illegal according to Google. You must then constantly monitor the sources of paid traffic that you have opted for. This is to prevent your AdSense account from being suspended.
Conclusion
In short, AdSense arbitrage is a better way to make more money with your website. However, you need to start slowly and gradually with the traffics.
It should be noted that AdSense Arbitrage carries risks if you mishandle things and it may therefore become illegal in your case.